The Woodford Inn

When we sat down with Bruce and Linda they had an interesting marketing dilemma. Having recently reopened the historical Woodford Inn in Versailles, KY, they needed to build an online presence for a 10-room inn as well as a full-service restaurant.

While the two businesses are essentially intertwined, they can also target separate markets. Thus we decided to develop two separate websites. TheWoodfordInn.com primarily targets users searching for Versailles lodging, while AddiesKY.com targets local residents with an appetite.